EVERGREEN DANCE CO.
Annual Campaign Creation & Creative Direction
CONTEXT
Evergreen Dance Company is a nonprofit organization based in Omaha, NE, comprised of trained dancers who create an original production each year based on a story from the Bible. While their overall branding needs to remain consistent, each year’s performance requires a brand new visual camp
I have served as their lead designer since 2023.
ObjectiveS
Establish a new brand identity that can be repeated across numerous unique visual campaigns and marketing materials
Develop a distinct visual identity for each year’s production
Create cohesive campaigns that translate across print, digital, and environmental formats
Capture the emotional tone, narrative, and level of excellence displayed in each performance
OUTCOMES
LOGOS
POSTERS
POSTCARDS
ROLE HIGHLIGHTS (EXAMPLES)
SPONSOR
PACKETS
EMAIL
BANNER GIF
PROCESS
REEL