During my time at Midland University, I was promoted from Admissions Counselor to Assistant Director of Admissions & Creative Initiatives. This was, in part, due to the fact that I noticed a gap in the production quality of Midland’s performances and the graphics promoting them, and then got permission from the Director of Marketing to conduct a rebrand of the Arts Department. The university’s branding on the whole is very athletic and sportsy, but the Arts department needed to feel fun and artsy while still being visually tied to the university’s overall branding.

After the rebrand, I was told that a competitor university hired an outside marketing agency to rebrand their arts department because they had felt threatened by the “sudden increase in the quality of our brand materials.”